For most business owners, return on investment (ROI) is the most important determining factor in making investment decisions.

This is the way it should be. Why should companies invest resources into a project that they believe will not produce a positive benefit for their organization? A prudent manager should always consider the ROI before spending resources on a new process, machine or employee. And just as this business/economic principle has been used to determine "physical" capital investments, ROI should also be a key-determining factor in your decision to implement an e-Business solution. So… where is the ROI in e-Business?

I have found that most business owners are not satisfied with the return on their technology investment. Often they hire young, so called, "technology experts" who know very little about business. In most cases, the results are doomed to failure, creating disappointment and frustration for the business owner. The harsh reality is that business owners end up missing out on the great benefits technology can provide because they don't know what to do about it.

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