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Are you Serious?
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Through our experience and research, we have found that an alarming number of business owners are NOT serious about this "New Technology".
We have contacted hundreds of business people and asked one simple question… "How is your organization using the Internet to expand your business?
Here's a list of the most common replies …
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“No… we don't have a Web Site, but my son/nephew/friend is a real smart computer guy and he's going to build one for us.” |
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“We already have a Web Site… we don't need another one.” |
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“I'm sick and tired of this Internet thing… It's all a bunch of hype anyway!” |
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“The Internet doesn't work for my business… My company is a manufacturer/distributor; we don't sell our products direct to the consumer.” |
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“We have a Web Site… nothing happens; I don't want to waste any more money on a new one.” |
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“Most people don't buy on the Internet… my stuff won't
sell there.” |
Anyway, we have many, many, more comments… but I think you get the picture.
OK, I need to share one more comment with you. It's quite funny, but also frightening to think of how some people have misunderstood the Internet. I won't mention the product, for fear you might guess the company…
I wanted to buy a "widget" and I was researching the product on the Internet. I called the company and asked… "Does your company have a Web Site?” “Yes”… she replied. “Great!” I said…"I couldn't find it… Would you mind giving me your company's Web Site address?” "No sir… I'm sorry, I can't…Company policy will not allow me to give out this information.", she replied. ...It's sad, but TRUE!
Are some of the above views about the Internet, representative of your
own personal beliefs? If they are… consider the possible consequences
for your business, if you continue to ignore the great benefits the Internet
can provide for your business.
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