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What is it?
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When the Internet was introduced to businesses, it was introduced as a "mass market"… Nothing could be further from the truth.
The new waves of marketing techniques are target marketing, network marketing and direct marketing. Any business owner who chooses to be stuck in the mass marketing mind-set is doomed in both cyberspace and the real world.
The Internet has never been a mass market… It is a very "Targeted Market"
| The Internet is the most powerful business communication system since the invention of the telephone. To remain competitive, business owners cannot afford to ignore this "New Technology". They must act quickly to expand their traditional business in the rapidly growing market of e-Business. |
The Internet is one of the greatest communication networks ever invented. I'll say it again… The Internet is a Communication Network!
If your company manufactures, distributes, retails products or you offer professional services, you will substantially increase productivity, and sales, by connecting your clients to your Communication Network.
We've all been caught up in the e-Commerce hype! As a result, our thinking has been a little misguided. The Internet is an incredible Information Network. When properly implemented, the Internet becomes a powerful business tool.
E-Commerce is 80% Hype and 20% Substance
E-Business is 80% Substance and 20% Hype!
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